Public Venue Location
Mobile consumers are changing the retail landscape. Recent studies have shown that over 84% of consumers now use their mobile devices while shopping. Most notably, the studies also conclude that shoppers who use mobile devices tend to buy more. The most common uses of mobile devices in stores include checking/comparing prices, getting product information, and product comparisons. With access to demographics around shopping and lifestyle habits, retailers can understand, influence, and actively interact with consumers by bringing them information and timely incentives instantly relevant to fulfilling their purchase needs.
The iPosi iP-GPS platform can double the purpose of small cell infrastructure to provide store-wide shopper location information through cell location and precise range timing.